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Get In Touch +(44) 0116 3183599

ABOUT US

 

Founded in 2013, our mission as a marketing automation agency, is to help UK businesses generate leads and expand their sales pipelines.

 

We’ll help you discover your ideal prospects and do the legwork on your behalf to generate more conversations, meetings, briefs and opportunities amongst them.

 

We plan, create and execute creative marketing approaches to educate, engage and drive action. We consult and collaborate with our clientele to devise marketing strategies, which complement and integrate with their overall overarching strategy.

 

 

 


RESULTS

 

🚀   In 2017 we generated 160 sales appointments for a loyalty provider, Hive, which added over £3million to their sales pipeline and resulted in £1million in extra sales.

 

🚀    For a technology app provider, Shopmium, we drove 120 brand appointments for their sales team in year one of our partnership, with 50% of meetings going to proposal.

 

 

 


ROCKET

 

In early 2018 we rolled out our latest lead automation product ‘Rocket’ to clients. The lead generation services, modules and methodologies of this are explained in the product section below…

OUR CLIENTS

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Research & prospect generation

Dedicated data team cleanses and expands segmented data pools, ahead of each and every campaign for optimised performance

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Campaign creation

Our team of writers and content kings, are seasoned in the types of B2B cold outreach that drive both engagement and action

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Multi-channel amplification

As a standard part of our service, all campaign activity is re-created in short-form and optimised for outreach via social selling

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B2B lead-generation & pipeline expansion

The result is a magical drip feed of connections, opt-ins, conversations, warm leads, meetings and opportunities directly into your inbox

PRODUCTS & SERVICES

Campaign creation and management

E&S clients get access to our team of planners, writers, designers and content kings who are versed in understanding client propositions, tones of voice and audiences in a way that allows them to re-interpret your offering into beautiful prose suited for B2B outreach.

 

 Campaign planning: Having run over 1000 B2B lead automation campaigns, we are in the strongest possible position to know what works with whom. We pride ourselves on our ability to recommend a full annual plan of campaign activity to our clients.

 

Personalisation: Whether we are writing to 5 or 500 prospects, we always strive to optimise depth of personalisation by merging prospect insight into bespoke best performing templates, thereby ensuring campaigns feel unique and personal.

 

 Constant A/B Testing: Our real-time analytics and easy to use software allow for advanced A/B testing of campaigns and their subcomponents. Whether its subject lines, audiences, content, CTAs, links, attachments, imagery or signatures.

 

 Multi-channel campaign application: We recreate every campaign in short form, for suitability for duplication via social for optimal engagement.

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Email automation

Email automation

Nurture lead generation system with highly personalised email marketing automation. E&S has invested in our own cloud-based platform; purpose-built for optimal deliverability and response rates.

 

Follow-up automation: Automatic follow-ups within the same thread, allowing for scheduled sequence-based campaigns.

 

Human-like sending: Automatically send out targeted email campaign sequences that get delivered one-by-one, as if done manually, for maximum deliverability and avoidance of spam filters.

 

Reply detection: Once a reply to any of your emails comes in, the follow-up sequence planned for the prospect is stopped automatically.

 

Teamwork: Full client access so you can view, tweak and add prospects to the campaigns we create on your behalf, or even create your own templates and campaigns.

 

Integration: Integrate your email account in seconds, and add access to allow additional team members to use our software.

 

 Security: Duplicates are detected automatically, automatic validation of emails is carried out before sending, with blacklisting of select companies and prospects.

Real-time reporting dashboard

E&S clients gain the ability to log in, anytime, anywhere to have a holistic view of campaign metrics. Real-time analytics allow for ongoing optimisation, as both E&S and client monitor and measure what works best during A/B testing phases.

 

✓  Track open rates: Keep a live track of how many people opened your messages. Find out when your emails get opened most often.

 

  Track reply rates: See how many people responded to each of your messages and your campaign in general. We use these stats to improve your email copy.

 

  Count the clicks on your links: Measure click-through rates of the links we put into your emails and follow-ups.

 

  Control bounce rates: Our platform immediately reports on bounced emails, so that we can control the rate of invalid email addresses in your prospect pool, ensuring your domain maintains a good reputation.

 

Real-time reporting dashboard
Intelligent inbox

Intelligent inbox

Post-campaign our clients are left only with a magical drip feed of unopened warm leads in their inbox. Allowing them to focus the entirety of their time on closing deals!

 

 Automatic filtering and foldering of bounces and out-of-office replies

 

 E&S data team works behind the scenes to research, fix and resend every bounced email and action every referral from out-of-office information.

 

 Option for automatically-scheduled meetings, where prospects agree outright to meet directly from our campaign activity; they can book directly into an open slot in your diary, with a pre-populated agenda.

 

 E&S data team manages, actions, blacklists, informs and reports on any request to unsubscribe or erasure request.

LinkedIn growth

Our done-for-you LinkedIn growth product will establish a wealth of evergrowing 1st-degree connections within your ideal prospect pool, and systematically nurture them into dialogue, leads, meetings and opportunities

 

 LinkedIn profile makeover: Optimised to maximise resulting connections, responses and inbound from our social selling campaign activities

 

 Daily personalised and targeted Connect campaigns

 

 Personalised message sequences: To engage, nurture and convert

LinkedIn growth

SERVICE LEVELS

  • LinkedIn Growth
    • $ Get in touch Monthly
      • LinkedIn profile makeover
      • Daily personalised and targeted connect campaigns
      • Personalised message sequences to engage, nurture and convert
      • Yearly growth of 2000+ prospect 1st connections
      • 1 monthly boosted LinkedIn post
      • 20 personalised LinkedIn InMails to key target list
      • Connections, conversations and leads done for you

  • Lite
    • $ Get in touch Monthly
      • Includes LinkedIn Growth plus:
      • 4 x email campaigns personalised and targeted at a specific segment
      • 1 x event campaign per quarter with pre-arranged intros with prospects
      • Adaptation and duplication of each campaign for LinkedIn amplification
      • Real-time reporting dashboard
      • Strategising of quarterly and yearly outbound marketing plan
      • Inbox management – your own automated feed of warm leads

Most Popular
  • Premium
    • $ Get in touch Monthly
      • Includes all of Lite plus:
      • Bi-monthly lead-capturing landing-page creation using gated content
      • Continual A/B testing and optimisation to find the champion page version
      • Organic boosting of the page to E&S LinkedIn audiences
      • Creation of on-topic LinkedIn article
      • Supporting email campaign to drive traffic to the page
      • Adaptation and duplication of the email campaign for LinkedIn amplification

  • Full Service
    • $ Get in touch Monthly
      • Includes all of Full Service plus:
      • Strategising of quarterly and yearly content and inbound strategy plan
      • LinkedIn sponsored content (ad-management and optimisation)
      • LinkedIn matched audience campaigns (precision targeting)
      • Sponsored InMails
      • LinkedIn and Facebook ads (creation, management and optimisation)
      • Full-service outbound and inbound marketing – done for you

TESTIMONIALS

Here are some of our awesome B2B performance stats

Some of our awesome B2B performance stats
9778

1st Connections Generated

1640

Meetings Booked

428

Opportunities Added to Clients Pipelines

112

Client Opportunities Won

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